Marketing Manegement

Marketing Manegement

Select The Blank

Question

Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.

Correct Answer

Title

Your Answer

Title

Multiple Choice Single Answer Marketing Manegement

Question

What is product concept?

Correct Answer

Detailed version of idea stated in consumer terms

Your Answer

Consumer's perception of an actual product

Multiple Choice Multiple Answer

Question Marketing Manegement

Shorter distribution channel results in

Correct Answer

Reduced costs , Limited market coverage

Your Answer

Reduced costs , Limited market coverage

True/False

Question

Psychogenetic needs are intense enough to motivate a person to act immediately

Correct Answer

False

Your Answer

True

Select The Blank

Question Marketing Manegement

Japan's major productivity gains are the results of social changes brought about by ________

Correct Answer

Statistical quality control

Your Answer

Statistical quality control

Multiple Choice Multiple Answer

Question

Socio-cultural environment consists of

Correct Answer

Social class , Culture

Your Answer

Social class , Culture

True/False Marketing Manegement

Question

A drive is a need that sufficiently presses a person to act

Correct Answer

True

Your Answer

True

True/False

Question

Demand is highly elastic for industrial goods

Correct Answer

False

Your Answer

False

Multiple Choice Single Answer

Question

Who provides time and place utility?

Correct Answer

Intermediary

Your Answer

Intermediary

Multiple Choice Single Answer

Question Marketing Manegement

The tool used for future decision making in 'True Ambiguity' scenario is

Correct Answer

Non-linear dynamic model

Your Answer

Non-linear dynamic model

True/False

Question

Gross margin is operating expenses + net profit.

Correct Answer

True

Your Answer

True

Select The Blank

Question

A change in quantity demanded of a product is caused by a change in its ________.

Correct Answer

Price

Your Answer

Price

Multiple Choice Single Answer

Question

In which phase of production era, the producer and consumer are the same ?

Correct Answer

Subsistence

Your Answer

Subsistence

Multiple Choice Multiple Answer

Question

These are the characteristics of services

Correct Answer

Sold on basis of benefits , Quality control is tough

Your Answer

Sold on basis of benefits , Quality control is tough

Multiple Choice Single Answer Marketing Manegement

Question

Consumerism emerged in which era of Marketing?

Correct Answer

Sales

Your Answer

Sales

Select The Blank

Question

________ is a delivery of standard of living to society

Correct Answer

Marketing

Your Answer

Values

Multiple Choice Multiple Answer

Question

An unhealthy portfolio has

Correct Answer

More dogs , Few stars

Your Answer

More dogs , Few stars

Multiple Choice Single Answer

Question

Marketer tries to seek what kind of response from the other party?

Correct Answer

Behavioural

Your Answer

Behavioural

True/False

Question

Buyers are geographically concentrated in the consumer market.

Correct Answer

False

Your Answer

False

True/False

Question

The life cycle of product category is the shortest.

Correct Answer

False

Your Answer

False

True/False

Question Marketing Manegement

Inndustrial goods are sold to end-users for personal consumption.

Correct Answer

False

Your Answer

False

Multiple Choice Single Answer

Question

Marketing arises from ?

Correct Answer

Exchange

Your Answer

Exchange

Multiple Choice Single Answer

Question

An example of Want is :

Correct Answer

Continental food

Your Answer

Continental food

Match The Following

Question

Correct Answer

Your Answer

Demand elasticity

Effect on price due to change in quantity demanded and revenue

Effect on price due to change in quantity demanded and revenue

Law of demand

More units are demanded at lower price

More units are demanded at lower price

Change in demand

More or less units are bought despite no change in price

More or less units are bought despite no change in price

Change in quantity demanded

Increase in quantity demanded due to reduction in price

Increase in quantity demanded due to reduction in price

Multiple Choice Multiple Answer

Question

Commercial sources have following sources

Correct Answer

Advertising , Packaging , Sales persons

Your Answer

Advertising , Packaging , Sales persons

Select The Blank

Question

________ identifies the impact of any change on performance

Correct Answer

Statistical quality control

Your Answer

Statistical quality control

Multiple Choice Single Answer

Question

Members of this group perform unskilled work and are poorly paid. They fall near the poverty line

Correct Answer

Upper-Lower

Your Answer

Upper-Lower

Multiple Choice Single Answer

Question

Production creates which type of utility

Correct Answer

Form

Your Answer

Form

Multiple Choice Multiple Answer

Question

Forecasting methods for existing products are

Correct Answer

Simple trend analysis , Time series analysis , Correlation method

Your Answer

Simple trend analysis , Time series analysis , Correlation method

Select The Blank

Question

The research objectives are stated as ________ to be tested

Correct Answer

Hypothesis

Your Answer

Hypothesis

Multiple Choice Multiple Answer

Question

Harveststrategy is used for

Correct Answer

Dogs , Question marks

Your Answer

Dogs , Question marks

Multiple Choice Single Answer

Question

What is Exclusive Assortment?

Correct Answer

Carrying the line of only one manufacturer

Your Answer

Carrying the line of only one manufacturer

Multiple Choice Single Answer

Question

Members of this group are average white and blue collar workers who aim for better living

Correct Answer

Middle class

Your Answer

Upper-Middle

Match The Following

Question

Correct Answer

Your Answer

Exclusive Assortment

Carrying the line of only one manufacturer

Carrying the line of only one manufacturer

Open bid

Contract awarded to lowest bidder

Contract awarded to lowest bidder

Negotiated Contract

Direct negotiation with one or more companies covering project and terms

Direct negotiation with one or more companies covering project and terms

Deep Assortment

Carrying a product family in depth, drawing on many producer's output

Carrying a product family in depth, drawing on many producer's output

Multiple Choice Multiple Answer

Question

Market means:

Correct Answer

People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy

Your Answer

People with desires , People with willingness to buy , People with willingness and ability to buy

Multiple Choice Multiple Answer

Question

Market segmentation can be done on the basis of following factors

Correct Answer

Psychographic , Demographic , Geographic

Your Answer

Psychographic , Demographic , Geographic

Multiple Choice Single Answer

Question

The price cut causes large increase in quantity sold and price rise results in fall in quantity sold. This demand is called

Correct Answer

Price elastic

Your Answer

Price elastic

Select The Blank

Question

Total cost is the sum of ________ + Variable cost.

Correct Answer

Fixed cost

Your Answer

Fixed cost

Select The Blank

Question

Few large buyers do maximum purchasing in ________

Correct Answer

Industrial market

Your Answer

Industrial market

Multiple Choice Multiple Answer

Question

Marketing channels for consumer products is longer because

Correct Answer

Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.

Your Answer

Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.

True/False

Question

Image building pricing objective reduces the price war among competitor.

Correct Answer

True

Your Answer

True

Multiple Choice Single Answer

Question

A diet conscious person after playing football is thirsty. He opts for :-

Correct Answer

Diet coke

Your Answer

Diet coke

Select The Blank

Question

In production era , demand is ________ than supply

Correct Answer

Greater

Your Answer

Greater

Multiple Choice Single Answer

Question

Profits are negative in which stage of product life cycle?

Correct Answer

Introductory

Your Answer

Introductory

True/False

Question

Product, place and promotion elements in the marketing mix are viewed as cost factors.

Correct Answer

True

Your Answer

True

Select The Blank

Question

Module of Flotilla strikes an optimum balance of ________ and flexibility

Correct Answer

Standardisation

Your Answer

Standardisation

Multiple Choice Single Answer

Question

The greatest amount of satisfaction comes from which utility

Correct Answer

Possession

Your Answer

Possession

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LABELS: MARKETING MANAGEMENT(SET-2)

Marketing Management - 9

Match The Following

Question

Correct Answer

Your Answer

This refers to the number of product items within each product line.

Product depth

Product depth

This includes all product item's a company offers.

Product mix

Product mix

This is a group of products that are related.

Product line.

Product line.

This is the total number of product lines.

Product breadth

Product breadth

Select The Blank

Question

________ is seen as an integral process that converts materials into goods

Correct Answer

Systems

Your Answer

Statistical quality control

Multiple Choice Single Answer

Question

Consumerism emerged in which era of Marketing?

Correct Answer

Sales

Your Answer

Marketing

Select The Blank

Question

________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants.

Correct Answer

Product

Your Answer

Product mix

Multiple Choice Multiple Answer

Question

When is demand inelastic?

Correct Answer

Price cut causes revenue to decrease , Price rise causes revenue to increase

Your Answer

Price cut causes revenue to decrease

Multiple Choice Multiple Answer

Question

Forecasting methods for existing products are

Correct Answer

Simple trend analysis , Time series analysis , Correlation method

Your Answer

Simple trend analysis , Correlation method

Multiple Choice Single Answer

Question

A diet conscious person after playing football is thirsty. He opts for :-

Correct Answer

Diet coke

Your Answer

Diet coke