ADVERTISING AND PUBLIC RELATIONS 7

ADVERTISING AND PUBLIC RELATIONS Set 7

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Select The Blank
Question Story-board corresponds to the layout which is
illustrated ________
Correct Answer Frame by Frame
Your Answer Frame by Frame

Multiple Choice Single Answer
Question In a corporate identity if the building is constructed of
granite and glass it sends out signals of :-
Correct Answer Prosperity & Competence
Your Answer Truth & Honest

Select The Blank
Question The words in your headings will usually be for ________
release
Correct Answer Immediate
Your Answer Immediate

True/False
Question The first advertisinment on A & F pears bought a picture
tilted "bubbles" was launched in 1886.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Media relations are very important this is largely due to
the vast number of :-
Correct Answer Publications , Television & Radio Channels , Websites
Your Answer Publications , Television & Radio Channels ,
Advertisements

Multiple Choice Single Answer
Question A PR should be expert in analysing the media's :-
Correct Answer Strength & Weakness
Your Answer Merits & Demerits

Multiple Choice Multiple Answer
Question Pope Urban II used communication systems which involved :-
Correct Answer Writing , Word of Mouth , Slogans & Symbols
Your Answer Disrtibuting Handbills , Word of Mouth , Slogans & Symbols

Multiple Choice Single Answer
Question All good companies have a manual of :-
Correct Answer Operations
Your Answer Operations

Select The Blank
Question Organisations use a variety of spokespersons depending
upon the ________and the audience.
Correct Answer Message
Your Answer Message

Multiple Choice Multiple Answer
Question The most persuasive messages are :-
Correct Answer Direct , Simply expressed , Contains one primary data
Your Answer Direct , Simply expressed , Contains one primary data

Select The Blank
Question It maddens reporters to spend time at a press conference
when they could have been given the same information in a ________.
Correct Answer Press release
Your Answer Press release

Select The Blank
Question Sometimes female employees have to travel ________
Correct Answer Outstation
Your Answer Abroad

Multiple Choice Single Answer
Question A Public Relation professional who counted over 500
different definitions for PR was known as :-
Correct Answer Rex Harlow
Your Answer Rex Kirby

Multiple Choice Single Answer
Question Erik Thorvaldson discovered an uninhabited of ice and
snow in North :-
Correct Answer Atlantic
Your Answer America

Match The Following
Question Correct Answer Your Answer
Information about working conditions Safety measures Safety measures
Government Information efforts are to Eduacting the administrators
and bureaucrats Eduacting the administrators and bureaucrats
Coroporate success depends on workforce that believes in beign
treated fairly believes in beign treated fairly
Director of corporate communication Director of public Relations
Director of public Relations

Multiple Choice Single Answer
Question It is universal preference that we like to hear the story
from the :-
Correct Answer Horses mouth
Your Answer Horses mouth

True/False
Question The advertising plan basically focuses on Target, Message
& Media
Correct Answer True
Your Answer True

Select The Blank
Question Luminaries help the launch of ________.
Correct Answer Apple
Your Answer Apple

True/False
Question J & J offered a reward of $200,000 for capturing the
perpetrators.
Correct Answer False
Your Answer True

Select The Blank
Question The video tele conference of J & J was of ________ minutes.
Correct Answer 90
Your Answer 90

Select The Blank
Question A product becomes a brand when the product delivers a
________
Correct Answer Functional Benefit
Your Answer Positioning Benefit

Multiple Choice Single Answer
Question People are prone to forgive :-
Correct Answer Mistakes
Your Answer Mistakes

Select The Blank
Question It is difficult task as it is peoples actions that builds
or destroys ________ of an organization.
Correct Answer Reputation
Your Answer Reputation

Multiple Choice Multiple Answer
Question The designs elements comprises of
Correct Answer Lines & Colour , Shapes & Sounds , Space
Your Answer Lines & Colour , Shapes & Sounds , Space , Graphics &
Illustrations

True/False
Question The famous research agencies in India are IMRB, ORG MARG
Correct Answer True
Your Answer True

True/False
Question In all press conferences there is a demonstration of the
product.
Correct Answer False
Your Answer False

Select The Blank
Question For testing the advertisement, adveretisers uses ________
Correct Answer Focus Groups
Your Answer Target Audience

Multiple Choice Single Answer
Question Advertisement is a communication in :-
Correct Answer Paid Form
Your Answer One way Form

Multiple Choice Multiple Answer
Question For impact on communication the industrial revolution
invented the
Correct Answer Telephone , Telegraph , Photography
Your Answer Photography , Telephone , Television

Multiple Choice Multiple Answer
Question In advertsement collateral material refers to
Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Insertions , Brochures , Product Leaflets

Select The Blank
Question The production department is responsible for ________ the
creative concepts.
Correct Answer Translating
Your Answer Producing

Multiple Choice Multiple Answer
Question One can interact with PRO at the :-
Correct Answer Railway Station , Government Offices , Press
Your Answer Government Offices , Press

Multiple Choice Single Answer
Question In a crisis, in management team, every person must be
capable of working under extreme :-
Correct Answer Pressure
Your Answer Pressure

True/False
Question Erik Thovaldson named the island as greenland.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question The San Diego & Electric company had placed order with
certain :-
Correct Answer Arab companies
Your Answer Russian companies

Multiple Choice Multiple Answer
Question The press kits desgined by Johnson & Johnson included :-
Correct Answer J & J history , Name of top people , Financial results
Your Answer J & J history , Financial results , How it went wrong

Match The Following
Question Correct Answer Your Answer
Relationship Symmetrical Model Symmetrical Model
Publicity Press Agentry Model Grunig Model
Information Public Information Model Public Information Model
Advocacy Asymmetrical Model Asymmetrical Model

Multiple Choice Multiple Answer
Question The invitation format should also cover :-
Correct Answer Why , How , What
Your Answer Why , What , Whose

Multiple Choice Single Answer
Question Public Relation practitioners play a dual role, they are
advisiors as well as :-
Correct Answer Counsellors
Your Answer Counsellors

True/False
Question The print media consists of newspaper and magzines.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question Advertising research is an :-
Correct Answer Information Tool
Your Answer Marketing Tool

True/False
Question Very often the presence of a well known celebrity can
liven up a routine company function
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question The functions of an advertising agency are
Correct Answer Account Management , Planning,
Creativity,Production , Media and Agency Management
Your Answer Planning, Creativity,Production , Media and Agency
Management

Multiple Choice Multiple Answer
Question In nineteenth century food processing industry began
famous and reputed names which came into lime light were
Correct Answer Nestles , Cadburys , Kellogs
Your Answer Nestles , Cadburys , Coke

True/False
Question Over all 60 cities were selected for nation wide press
conference in J & J case.
Correct Answer False
Your Answer True

True/False
Question Abraham Maslow was a great Philosopher.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question The PR practitioner advises management on preparing the
policy frame works and also develops systems for implementation, they
also make sure that no job candidates are discriminated against any
particular
Correct Answer Caste , Race , Creed or Religious order
Your Answer Caste , Race , Creed or Religious order


ADVERTISING AND PUBLIC RELATIONS SCDL Assignments ADVERTISING AND PUBLIC RELATIONS