Marketing Manegement Set2

Multiple Choice Multiple Answer

Question

Marketing Manegement Set2

What is Marginal cost?

Correct Answer

The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue

Your Answer

The additional cost of each unit of product , It is useful for new products

Multiple Choice Single Answer

Question Marketing Manegement

Marketer tries to seek what kind of response from the other party?

Correct Answer

Behavioural

Your Answer

Tangible

Multiple Choice Single Answer

Question

Pricing that enables sales people to tailor their prices to a prospect's situation is called

Correct Answer

Price shading

Your Answer

Competitive bidding

Multiple Choice Single Answer

Question Marketing Manegement

It is the process of identifying smaller markets within a larger market.

Correct Answer

Segmentation

Your Answer

Segmentation

Multiple Choice Single Answer

Question

An example of Want is :

Correct Answer

Continental food

Your Answer

Safety

Multiple Choice Single Answer

Question

Production creates which type of utility

Correct Answer

Form

Your Answer

Time

Multiple Choice Single Answer Marketing Manegement

Question

In which phase of production era, the producer and consumer are the same ?

Correct Answer

Subsistence

Your Answer

Made to order

Multiple Choice Single Answer

Question

The producer works closely with middlemen to ensure total satisfaction of the buyer.

Correct Answer

Indirect channel

Your Answer

Vertical dimension

Multiple Choice Multiple Answer

Question

Characteristics of mass market strategy are :

Correct Answer

One market mix for target market , One distribution and promotion strategy

Your Answer

One market mix for target market , Inventory and distribution costs are high

Select The Blank

Question

The factor of satisfaction and ________ motives are consistent in society

Correct Answer

Profit

Your Answer

Exchange

True/False

Question

Correlation methods is also used to supplement other techniques.

Correct Answer

False

Your Answer

True

Multiple Choice Multiple Answer

Question

Trade promotions include

Correct Answer

Push money allowance , Promotional allowance

Your Answer

Push money allowance , Promotional allowance

Multiple Choice Single Answer

Question

Who provides time and place utility?

Correct Answer

Intermediary

Your Answer

Manufacturer

Multiple Choice Single Answer

Question

The greatest amount of satisfaction comes from which utility

Correct Answer

Possession

Your Answer

Possession

Select The Blank

Question

________ eliminates the risk of losing customer's goodwill

Correct Answer

One price policy

Your Answer

One price policy

Multiple Choice Multiple Answer

Question

Learning consists of

Correct Answer

Cues , Drives , Response

Your Answer

Cues , Drives , Response

Multiple Choice Multiple Answer

Question

Limitations of Traditional cost accounting are

Correct Answer

Assumes factory as an isolated entity , It measures only the cost of producing

Your Answer

It measures only the cost of producing , It uses time as a unit of measure , Savings are in terms of time saved

True/False

Question

Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.

Correct Answer

False

Your Answer

True

Multiple Choice Multiple Answer

Question

Marketing channels for consumer products is longer because

Correct Answer

Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.

Your Answer

Number of consumers are more , Consumers are geographically concentrated , Consumers buy smaller quantities

Select The Blank

Question

In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time

Correct Answer

Variable

Your Answer

Variable

True/False

Question

The hypothesis may prove to be either right or wrong

Correct Answer

True

Your Answer

True

Multiple Choice Multiple Answer

Question

Ways to make people do trial purchases?

Correct Answer

Coupon offers , Discounts , Samples

Your Answer

Coupon offers , Samples

Select The Blank

Question

Customers are brand,style and type conscious when buying ________ products.

Correct Answer

Special

Your Answer

Convenience

Select The Blank

Question

________ exists when a few large independent firm accounts for bulk of an industry's sales.

Correct Answer

Oligopoly

Your Answer

Oligopoly

True/False

Question

MIS provides marketers with the right amount and type of information in a timely fashion.

Correct Answer

True

Your Answer

True

Select The Blank

Question

________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.

Correct Answer

Underemployment

Your Answer

Underemployment

Multiple Choice Single Answer

Question

This distribution limits intermediaries to one per given territory.

Correct Answer

Exclusive

Your Answer

Exclusive

True/False

Question

Consumer needs are matched with the company capabilities and goals in marketing process.

Correct Answer

True

Your Answer

True

Select The Blank

Question

________ allowance is used to communicate about the values of the product and special event

Correct Answer

Promotion

Your Answer

Promotion

Select The Blank

Question

________ research involves using past experiences to find solutions to marketing problems

Correct Answer

Historical

Your Answer

Historical

True/False

Question

A company's pricing objectives are influenced by time and circumstances

Correct Answer

True

Your Answer

False

True/False

Question

Storage helps firms balance supply and demand.

Correct Answer

True

Your Answer

True

Match The Following

Question

Correct Answer

Your Answer

Feedback

Communication from receiver to sender

Communication from receiver to sender

Encoding

Putting meaning to symbols conveyed as messages

Putting meaning to symbols conveyed as messages

Decoding

Interpreting the message by receiver

Consumers are selective in choosing messages they receive

Noise

It interferes with communication process

It interferes with communication process

Multiple Choice Single Answer

Question

Product classification is based on

Correct Answer

Buyer behaviour

Your Answer

Buyer behaviour

Multiple Choice Single Answer

Question

Doctor's services in an emergency are called which type of products?

Correct Answer

Unsought

Your Answer

Speciality

Multiple Choice Single Answer

Question

Marketing arises from ?

Correct Answer

Exchange

Your Answer

Exchange

True/False

Question

Changes in company structure also necessitates changes in the systems in various degrees

Correct Answer

True

Your Answer

True

Multiple Choice Multiple Answer

Question

The reseller's assortment influences it's

Correct Answer

Marketing mix , Customer mix , Supplier mix

Your Answer

Marketing mix , Customer mix

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LABELS: MARKETING MANAGEMENT(SET-2)

Marketing Management - 8

True/False

Question

Marketing channels move products from customers to manufacturer.

Correct Answer

False

Your Answer

True

Multiple Choice Multiple Answer

Question

Characteristics of mass market strategy are :

Correct Answer

One market mix for target market , One distribution and promotion strategy

Your Answer

One market mix for target market , Number of pricing strategies , One distribution and promotion strategy

Multiple Choice Single Answer

Question

The input to 'Stimulus Response Model' is

Correct Answer

Stimuli

Your Answer

Stimuli

Multiple Choice Multiple Answer

Question

Harveststrategy is used for

Correct Answer

Dogs , Question marks

Your Answer

Dogs , Question marks , Stars

Multiple Choice Single Answer

Question

In which stage of Product life cycle, brand choice is heavily influenced by reference group

Correct Answer

Maturity

Your Answer

Introductory

True/False

Question

Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.

Correct Answer

True

Your Answer

False

Match The Following

Question

Correct Answer

Your Answer

Demand elasticity

Effect on price due to change in quantity demanded and revenue

Price cut causes revenue to increase

Law of demand

More units are demanded at lower price

Effect on price due to change in quantity demanded and revenue

Change in demand

More or less units are bought despite no change in price

Price cut causes revenue to decrease

Change in quantity demanded

Increase in quantity demanded due to reduction in price

Increase in quantity demanded due to reduction in price

Select The Blank

Question

________ is synonymous with non-recurrent data system(RDS)

Correct Answer

Market research

Your Answer

Management Information system

Select The Blank

Question

In production era , demand is ________ than supply

Correct Answer

Greater

Your Answer

Equal

Select The Blank

Question

________ is an important tool for planning and controlling the firm'a activities

Correct Answer

Sales Forecast

Your Answer

Sales Forecast

Select The Blank

Question

Low value but bulky products move through________ channels.

Correct Answer

Short

Your Answer

Direct

Select The Blank

Question

________ measures actual sales and not intentions to buy

Correct Answer

Market tests

Your Answer

Simple trend analysis

True/False

Question

Companies have strenghts in a number of areas but their key strength are few in number

Correct Answer

True

Your Answer

True

Match The Following

Question

Correct Answer

Your Answer

Customer is the focal point in

Marketing

Marketing

Tangible sources

Capital, machines,raw material

Capital, machines,raw material

Intangible sources

Information, time and technology

Forward communication

Consumer to producer

Backward communication

Information, time and technology

Multiple Choice Multiple Answer

Question

Target marketing involves

Correct Answer

Market targeting , Market segmentation

Your Answer

Market segmentation , Market positioning , Marketing mix