Marketing Manegement Set 4,

Select The Blank

Question

________ exists when a few large independent firm accounts for bulk of an industry's sales.

Correct Answer

Oligopoly

Your Answer

Monopoly

True/False

Question

Consumer behaviour is more challenging across international border.

Correct Answer

True

Your Answer

True

Multiple Choice Multiple Answer

Question

Income,occupation,education, age,marital status are factors of which type of segmentation?

Correct Answer

Geographic , Demographic

Your Answer

Geographic , Psychographic , Behavioural

True/False

Question

"Idea screening" stage reduces the number of ideas based on company's criteria.

Correct Answer

True

Your Answer

False

Multiple Choice Multiple Answer

Question

Concept of marketing includes study of

Correct Answer

Transaction , Transfer , Exchange

Your Answer

Transaction , Transfer

Multiple Choice Multiple Answer

Question

A transaction takes place when

Correct Answer

There is time and place of agreement , Two things of value , Agreed upon conditions

Your Answer

One thing of value , Two things of value

Multiple Choice Multiple Answer

Question

Shorter distribution channel results in

Correct Answer

Reduced costs , Limited market coverage

Your Answer

High costs , High market coverage

Select The Blank

Question

________ provides more information than Advertising and is relatively inexpensive.

Correct Answer

Publicity

Your Answer

Personal selling

Select The Blank

Question

________ concept increases the efficiency of economic system

Correct Answer

Marketing

Your Answer

Production

Multiple Choice Single Answer

Question

General Electric Matrix is divided into how many cells

Correct Answer

9

Your Answer

4

Multiple Choice Multiple Answer

Question

The various variations of Negotiated contract are

Correct Answer

Cost plus pricing , Fixed price , Fixed price and incentive

Your Answer

Cost plus pricing , Variable Price

Multiple Choice Single Answer

Question

It focusses on one or more selected market segments and develops separate marketing mix for each segment

Correct Answer

Target Marketing

Your Answer

Target Marketing

Multiple Choice Single Answer

Question

In this market, organisation acquires goods for the purpose of renting to others at profit

Correct Answer

Reseller Market

Your Answer

Industrial Market

Multiple Choice Single Answer

Question

The frequency at which a product is used is called ?

Correct Answer

Usage rate

Your Answer

EOQ

Select The Blank

Question

________ are difficult to change

Correct Answer

Attitudes

Your Answer

Beliefs

Multiple Choice Multiple Answer

Question

Characteristics for effective market segmentation are:

Correct Answer

Actionable , Measurable , Accessible

Your Answer

Dependable , Actionable , Measurable

Multiple Choice Multiple Answer

Question

What is Statistical Quality Control(SQC)

Correct Answer

Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur

Your Answer

Identifies impact of any change on performance

True/False

Question

A company's pricing objectives are influenced by time and circumstances

Correct Answer

True

Your Answer

False

Multiple Choice Single Answer

Question

Marketer tries to seek what kind of response from the other party?

Correct Answer

Behavioural

Your Answer

Transfer

True/False

Question

The hypothesis may prove to be either right or wrong

Correct Answer

True

Your Answer

False

Select The Blank

Question

________ method is suitable for products with a stable demand pattern

Correct Answer

Simple trend analysis

Your Answer

Market tests

Multiple Choice Single Answer

Question

The traditional approach towards uncertainity is

Correct Answer

Binary

Your Answer

Unitary

True/False

Question

Buyers are geographically concentrated in the consumer market.

Correct Answer

False

Your Answer

False

True/False

Question

In negotiated contracts, the bid selected by buyer is not necessarily the lowest

Correct Answer

True

Your Answer

True

True/False

Question

Market foreacsts are available from sources like government

Correct Answer

False

Your Answer

False

POSTED BY MINDGRILL AT 6:34 AM 0 COMMENTS LINKS TO THIS POST

LABELS: MARKETING MANAGEMENT(SET-2)

FRIDAY, FEBRUARY 8, 2008

Marketing Management - 4

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer

Question

It is is the data which has been converted to a useful form for decision making

Correct Answer

Information

Your Answer

Information

Match The Following

Question

Correct Answer

Your Answer

Biogenetic needs

Hunger, Thirst

Hunger, Thirst

Actual self concept

How person views himself

How person views himself

Others self concept

How the person thinks others see him

Esteem, Recognition

Personality

Deference, Autonomy

How the person thinks others see him

Select The Blank

Question

Customers are brand,style and type conscious when buying ________ products.

Correct Answer

Special

Your Answer

Special

Multiple Choice Multiple Answer

Question

Types of Organisational Market

Correct Answer

Reseller market , Industrial market , Government market

Your Answer

Reseller market , Industrial market , Consumer market , Government market

Select The Blank

Question

In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time

Correct Answer

Variable

Your Answer

Prestige

Multiple Choice Single Answer

Question

What is Market development?

Correct Answer

Existing product-New market

Your Answer

New product-New market

Select The Blank

Question

________ provides more information than Advertising and is relatively inexpensive.

Correct Answer

Publicity

Your Answer

Publicity

True/False

Question

Consumer behaviour is more challenging across international border.

Correct Answer

True

Your Answer

True

Multiple Choice Single Answer

Question

What is the most important promotion activity required in Industrial buying process

Correct Answer

Personal selling

Your Answer

Sales promotion

True/False

Question

Communicating with middlemen requires information which is different to the information required in communicating with the final buyers.

Correct Answer

True

Your Answer

True

Multiple Choice Multiple Answer

Question

Characteristics for effective market segmentation are:

Correct Answer

Accessible , Actionable , Measurable

Your Answer

Actionable , Measurable , Accessible

Multiple Choice Single Answer

Question

In Cost Optimisation :

Correct Answer

Overall physical distribution costs are minimised

Your Answer

Cost-trade off is achieved

True/False

Question

Shorter production runs are required to produce large number of products in multi-segment strategy

Correct Answer

True

Your Answer

True

Multiple Choice Multiple Answer

Question

Business is rated on which dimensions

Correct Answer

Market attractiveness , Business strength

Your Answer

Market attractiveness , Business strength , Profit margin , Competition level

Multiple Choice Multiple Answer

Question

What are psychogenetic needs

Correct Answer

Belonging , Recognition

Your Answer

Hunger , Thirst

Select The Blank

Question

________ research involves using past experiences to find solutions to marketing problems

Correct Answer

Historical

Your Answer

Historical

Select The Blank

Question

Demographic, cultural, political, natural etc combine to form ________ environment.

Correct Answer

Macro

Your Answer

Macro

Multiple Choice Multiple Answer

Question

For a low involvement regular purchase product, consumer goes through what all stages of buying process

Correct Answer

Need recognition , Purchase decision

Your Answer

Need recognition , Information research , Evaluation of alternatives , Purchase decision

Select The Blank

Question

The factor of satisfaction and ________ motives are consistent in society

Correct Answer

Profit

Your Answer

Profit

Select The Blank

Question

Product, price, place and promotion are the 4p's of ________ mix

Correct Answer

Marketing

Your Answer

Sales

Multiple Choice Single Answer

Question

This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations

Correct Answer

Time Series Analysis

Your Answer

Time Series Analysis

Select The Blank

Question

Customer's changing wants and their behaviour can be better understood in ________ distribution.

Correct Answer

Direct

Your Answer

Direct

Multiple Choice Multiple Answer

Question

Marketing channels for consumer products is longer because

Correct Answer

Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.

Your Answer

Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.

Multiple Choice Single Answer

Question

Interpersonal communication is between:

Correct Answer

Source and receiver

Your Answer

Source and receiver

Marketing Manegement Set 4

Multiple Choice Single Answer

Question

It is a paid form of non personal communication.

Correct Answer

Advertising

Your Answer

Advertising

Match The Following

Question

Correct Answer

Your Answer

Wide market coverage is achieved.

Intensive distribution.

Intensive distribution.

Helps in the process of matching demand and supply.

Marketing channel

Marketing channel

No intermediaries between producer and consumer.

Direct channel

Direct channel

Combining two or more levels of a channel under one participant's control.

Vertical integration

Vertical integration