Marketing Manegement Set 5

Marketing Manegement Set 5,

Multiple Choice Multiple Answer

Question

For exchange to take place, which conditions must be satisfied ?

Correct Answer

Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party

Your Answer

Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party

Multiple Choice Multiple Answer

Question

Planning of long term strategies are based on following factors:

Correct Answer

Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources

Your Answer

Opportunity , Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources

Select The Blank

Question

________ directs the flow of goods and services from the producer to the ultimate consumer

Correct Answer

Marketing

Your Answer

Marketing

True/False

Question

Services can be stored in inventory.

Correct Answer

False

Your Answer

False

Multiple Choice Multiple Answer

Question

Key concepts of systems view of management includes

Correct Answer

Optimisation concept , Total cost concept , Cost trade-off concept

Your Answer

Optimisation concept , Cost trade-off concept , Inventory carrying cost concept

True/False

Question

Consumer behaviour is easy to understand in familiar country like India for Indians.

Correct Answer

False

Your Answer

True

Multiple Choice Single Answer

Question

Recession stage in business cycle is also called

Correct Answer

Slowdown

Your Answer

Slowdown

Select The Blank

Question

Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.

Correct Answer

Title

Your Answer

Risk

True/False

Question

In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price

Correct Answer

False

Your Answer

False

True/False

Question

The demand for necessities tends to be more price elastic than the demand for luxury products.

Correct Answer

False

Your Answer

False

True/False

Question

"To increase the market share of our product" .Is it a well defined objective?

Correct Answer

False

Your Answer

True

True/False

Question

Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.

Correct Answer

True

Your Answer

True

Multiple Choice Multiple Answer

Question

What is Marginal cost?

Correct Answer

The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue

Your Answer

The additional cost of each unit of product , Marginal revenue is less than average revenue , It is useful for new products

Multiple Choice Multiple Answer

Question

Disadvantages of Primary data are :

Correct Answer

Cost factor , Time factor

Your Answer

Cost factor , Time factor , Credibility

Multiple Choice Multiple Answer

Question

When is demand price elastic?

Correct Answer

Price cut causes revenue to increase , Price rise causes revenue to decrease

Your Answer

Price cut causes revenue to increase , Price rise causes revenue to decrease

Select The Blank

Question

Major reason for success for new product is ________ product.

Correct Answer

Superior

Your Answer

Superior

True/False

Question

Product concept testing through physical presentation increase the reliability of test.

Correct Answer

True

Your Answer

True

Multiple Choice Single Answer

Question

It is the most influential primary reference group shaping a buyer's behaviour

Correct Answer

Family

Your Answer

Friends

Multiple Choice Single Answer

Question

Decline in buying power due to price levels rising more rapidly than income is called

Correct Answer

Inflation

Your Answer

Inflation

Multiple Choice Single Answer

Question

It refers to formal and informal rules, regulations and procedures that complements the company structure

Correct Answer

Systems

Your Answer

Systems

Multiple Choice Single Answer

Question

Profits are negative in which stage of product life cycle?

Correct Answer

Introductory

Your Answer

Growth

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank

Question

A speciality product is ________ intensively distributed than a shopping product

Correct Answer

Less

Your Answer

Less

True/False

Question

Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value.

Correct Answer

True

Your Answer

True

True/False

Question

Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.

Correct Answer

True

Your Answer

True

Multiple Choice Single Answer

Question

Marketer has no control over setting the price in which type of market structure?

Correct Answer

Competition

Your Answer

Monopoly

True/False

Question

Market foreacsts are available from sources like government

Correct Answer

False

Your Answer

False

Select The Blank

Question

________ allowance is used to communicate about the values of the product and special event

Correct Answer

Promotion

Your Answer

Promotion

True/False

Question

Marketing and production costs are high in multi-segment strategy

Correct Answer

True

Your Answer

True

Multiple Choice Multiple Answer

Question

These products move through short channels:

Correct Answer

Eggs, Bread , Clothing , Cement

Your Answer

Eggs, Bread , Cement

True/False

Question

In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price

Correct Answer

False

Your Answer

False

Multiple Choice Multiple Answer

Question

Trade promotions include

Correct Answer

Push money allowance , Promotional allowance

Your Answer

Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance

Select The Blank

Question

Toffees and chocolates, magazines etc are examples of ________ products

Correct Answer

Impulse

Your Answer

Impulse

True/False

Question

Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.

Correct Answer

True

Your Answer

True

Multiple Choice Multiple Answer

Question

These are the characteristics of services

Correct Answer

Sold on basis of benefits , Quality control is tough

Your Answer

Sold on basis of benefits , Quality control is tough

Multiple Choice Multiple Answer

Question

Total cost includes :

Correct Answer

Fixed cost , Variable cost

Your Answer

Fixed cost , Variable cost

Select The Blank

Question

The factor of satisfaction and ________ motives are consistent in society

Correct Answer

Profit

Your Answer

Exchange

Multiple Choice Single Answer

Question

An example of Want is :

Correct Answer

Continental food

Your Answer

Continental food

Multiple Choice Multiple Answer

Question

What are variable costs?

Correct Answer

Material , Labour

Your Answer

Material , Labour

Multiple Choice Single Answer

Question

A centralised inventory means

Correct Answer

Fast delivery to customers

Your Answer

Building and stocking one warehouse

Select The Blank

Question

In production era , demand is ________ than supply

Correct Answer

Greater

Your Answer

Not consistent

Select The Blank

Question

Buyer's response in ________ method may not be applicable in other markets

Correct Answer

Market tests

Your Answer

Simple trend analysis

Multiple Choice Multiple Answer

Question

Categories of adopters are

Correct Answer

Innovators , Early adopters , Laggards

Your Answer

Innovators , Early adopters , Laggards

Multiple Choice Single Answer

Question

D in AIDA stands for :

Correct Answer

Desire

Your Answer

Demand

Multiple Choice Multiple Answer

Question

Income,occupation,education, age,marital status are factors of which type of segmentation?

Correct Answer

Geographic , Demographic

Your Answer

Demographic

Match The Following

Question

Correct Answer

Your Answer

Feedback

Communication from receiver to sender

Communication from receiver to sender

Encoding

Putting meaning to symbols conveyed as messages

Putting meaning to symbols conveyed as messages

Decoding

Interpreting the message by receiver

Interpreting the message by receiver

Noise

It interferes with communication process

It interferes with communication process

Select The Blank

Question

________ distribution is used when a small percentage of customers account for a large part of sale.

Correct Answer

Selective

Your Answer

Selective

Multiple Choice Single Answer

Question

What is Market Penetration?

Correct Answer

Existing product-Existing market

Your Answer

New product-Existing market

Multiple Choice Single Answer

Question

Higher the perceived quality of the product, higher will be the perceived price. Such products are called:

Correct Answer

Prestige

Your Answer

Prestige