Marketing Manegement Set 3,

Multiple Choice Single Answer

Question

It is the process of influencing one's behaviour by sharing ideas, feelings and information.

Correct Answer

Communication

Your Answer

Promotion

Multiple Choice Single Answer

Question

To serve a market segment profitably means

Correct Answer

Sales revenue generated is more than cost of marketing effort

Your Answer

Sales revenue generated is more than cost of marketing effort

Select The Blank

Question

Major reason for success for new product is ________ product.

Correct Answer

Superior

Your Answer

Well advertised

Select The Blank

Question

Product means the ________ and services the company offers the target market.

Correct Answer

Goods

Your Answer

Quality

Multiple Choice Single Answer

Question

It is the process of selecting people for company positions and developing skills and abilities for assignments in the company

Correct Answer

Staffing

Your Answer

Structure

Select The Blank

Question

Module of Flotilla strikes an optimum balance of ________ and flexibility

Correct Answer

Standardisation

Your Answer

Opportunities

True/False

Question

Sales contests, consumer contests are examples of public relations.

Correct Answer

False

Your Answer

True

True/False

Question

Economic forecasts are available from industry trade associations

Correct Answer

False

Your Answer

True

Multiple Choice Multiple Answer

Question

Advantages of Zone pricing

Correct Answer

It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices

Your Answer

Distant buyers pay less than the actual cost of shipping , Buyer pays the entire freight charges assuming the risks in transportation , It is used for products whose freight cost is large in relation to product's value

Multiple Choice Multiple Answer

Question

Market segmentation can be done on the basis of following factors

Correct Answer

Psychographic , Demographic , Geographic

Your Answer

Psychographic , Demographic , Geographic

Select The Blank

Question

________ is a broad plan of action for using an organisation's resources to accomplish a objective

Correct Answer

Strategy

Your Answer

Strategy

True/False

Question

High level of public scrutiny tends to make Govt. decisions slow.

Correct Answer

True

Your Answer

True

True/False

Question

Changes in company structure also necessitates changes in the systems in various degrees

Correct Answer

True

Your Answer

True

Multiple Choice Multiple Answer

Question

After the new product has passed the conceptual stages it becomes more concrete in which stages?

Correct Answer

Test marketing , Commercialisation , Product development

Your Answer

Test marketing , Commercialisation , Product development

Multiple Choice Single Answer

Question

What factors constitute natural environment?

Correct Answer

Natural resources

Your Answer

Corporate affairs

True/False

Question

The greater the number of substitutes for a product, the less price elastic is its demand.

Correct Answer

False

Your Answer

True

Select The Blank

Question

________ can price it's product without any regard to competitor.

Correct Answer

Pure monopolist

Your Answer

Monopolist

True/False

Question

The super structure indicates ways in which company's tasks are integrated or coordinated

Correct Answer

True

Your Answer

True

Multiple Choice Multiple Answer

Question

Factors affecting demand of a product?

Correct Answer

Population , Increase in buying power

Your Answer

Population , Increase in buying power

Multiple Choice Multiple Answer

Question

Socio-cultural environment consists of

Correct Answer

Social class , Culture

Your Answer

Culture , Government policy

Select The Blank

Question

________ is a part of the company that has a separate mission and objectives

Correct Answer

SBU

Your Answer

SBU

Multiple Choice Single Answer

Question

This involves developing two or more market strategies for two or more market segments

Correct Answer

Multi-segmentation

Your Answer

Concentration

Multiple Choice Single Answer

Question

It is that element of a plan that specifies what is to be accomplished

Correct Answer

Objectives

Your Answer

Planning

Multiple Choice Multiple Answer

Question

These products move through short channels:

Correct Answer

Eggs, Bread , Clothing , Cement

Your Answer

Cement

Multiple Choice Single Answer

Question

What is Recurrent data?

Correct Answer

Routinely collected data

Your Answer

Generated from within the firm

Multiple Choice Single Answer

Question

The tool used for future decision making in 'True Ambiguity' scenario is

Correct Answer

Non-linear dynamic model

Your Answer

Option valuation model

Multiple Choice Single Answer

Question

It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.

Correct Answer

Demand elasticity

Your Answer

Law of demand

Multiple Choice Multiple Answer

Question

The tangible inputs in a business are

Correct Answer

Capital , Machine , Time

Your Answer

Technology , Machine , Time

Multiple Choice Single Answer

Question

Mr "X" has recently been chucked out from his job and is now searching for a new one.His unemployment is called

Correct Answer

Functional

Your Answer

Structural

True/False

Question

Executive judgement technique may be used to supplement other techniques

Correct Answer

True

Your Answer

False

Multiple Choice Multiple Answer

Question

Learning consists of

Correct Answer

Cues, Drives, Response

Your Answer

Cues, Drives, Discrimination

Multiple Choice Multiple Answer

Question

What is break down approach

Correct Answer

Sales potential varies with country's general level of economic activity, Market and sales potential is based on economic forecast, Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

Your Answer

Market and sales potential is based on economic forecast, Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales, Economic forecasts are available from industry trade associations

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LABELS: MARKETING MANAGEMENT(SET-2)

Marketing Management - 7

Select The Blank

Question

________ planning determines the number , location and ownership of warehouses.

Correct Answer

Warehouse

Your Answer

Logistics

Select The Blank

Question

Competition tends to focus on ________ as a product moves through its life cycle.

Correct Answer

Price

Your Answer

Sales volume

Select The Blank

Question

________ eliminates the risk of losing customer's goodwill

Correct Answer

One price policy

Your Answer

Leader pricing

Match The Following

Question

Correct Answer

Your Answer

Air-freight

It is the best quality type of transportation available.

The advantage is low cost for heavy and bulky commodities that have relatively a low value in relation to weight.

Inventory carrying cost

It increases as the quantity ordered increases.

The advantage is speed and flexibility in carrying small loads.

Order processing cost

It decreases as the quantity ordered increases.

It decreases as the quantity ordered increases.

Pipe-line

It is used to transport petroleum products to refineries.

It is used to transport petroleum products to refineries.

Multiple Choice Multiple Answer

Question

Conditions for a Successful Communication are :

Correct Answer

Sender transmits message , Receiver receives message

Your Answer

Receiver receives message , Message has meaning

Select The Blank

Question

________ leads to market fragmentation.

Correct Answer

Competition

Your Answer

Test marketing

Select The Blank

Question

Concentration on that segment of market which has the maximum number of people is called ________

Correct Answer

Market fallacy

Your Answer

Market differentiation

Multiple Choice Single Answer

Question

Feedback is fastest in which of the following channels:

Correct Answer

Personal selling

Your Answer

Newspaper

True/False

Question

Marketing concept provides a balance to the exchange process within the social system

Correct Answer

True

Your Answer

False

Select The Blank

Question

________ routinely performs all functions on recurrent, internal and external data

Correct Answer

Recurrent data system(RDS)

Your Answer

Non-recurrent data system(NDS)

Multiple Choice Single Answer

Question

Profits are negative in which stage of product life cycle?

Correct Answer

Introductory

Your Answer

Introductory

Multiple Choice Single Answer

Question

Higher the perceived quality of the product, higher will be the perceived price. Such products are called:

Correct Answer

Prestige

Your Answer

Unsought

True/False

Question

Marketing involves a backward communication from consumer to producer

Correct Answer

True

Your Answer

False

Multiple Choice Multiple Answer

Question

Characteristics of Effective segmentation

Correct Answer

Actionable , Measurable , Accessible

Your Answer

Actionable

Multiple Choice Single Answer

Question

Recession stage in business cycle is also called

Correct Answer

Slowdown

Your Answer

Slowdown

Multiple Choice Single Answer

Question

This strategic posture plays a leadership role in establishing how the industry operates

Correct Answer

Shapers

Your Answer

Adapters

Multiple Choice Single Answer

Question

Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :

Correct Answer

Chocolates

Your Answer

Iron pipes

True/False

Question

Product concept testing through physical presentation increase the reliability of test.

Correct Answer

True

Your Answer

False

Match The Following

Question

Correct Answer

Your Answer

Deep Assortment

Carrying a product family in depth, drawing on many producer's output

Contract awarded to lowest bidder

Exclusive Assortment

Carrying the line of only one manufacturer

Carrying a product family in depth, drawing on many producer's output

Open bid

Contract awarded to lowest bidder

Carrying many unrelated product lines

Negotiated Contract

Direct negotiation with one or more companies covering project and terms

Direct negotiation with one or more companies covering project and terms

Multiple Choice Single Answer

Question

In which stage of product life cycle , reference group influence is strong in product and brand choice

Correct Answer

Growth

Your Answer

Introductory

Multiple Choice Multiple Answer

Question

Commercial sources have following sources

Correct Answer

Advertising , Packaging , Sales persons

Your Answer

Mass media

Multiple Choice Multiple Answer

Question

The reseller's assortment influences it's

Correct Answer

Marketing mix , Customer mix , Supplier mix

Your Answer

Customer mix