ADVERTISING AND PUBLIC RELATIONS 3

ADVERTISING AND PUBLIC RELATIONS SCDL Assignments ADVERTISING AND PUBLIC RELATIONS



Multiple Choice Multiple Answer
Question
In Egyptian era the Governments have always engaged in what is known as :-
Correct Answer
Public Information , Public Relations , Public Affairs
Your Answer
Public Information , Public Relations , Public Comunicators

Select The Blank
Question
Public ________ is stronger than legal right or miltary might.
Correct Answer
Opinion
Your Answer
Opinion

Match The Following
Question
Correct Answer
Your Answer
Stories
newworthy
Pyramid
Date
Heading
Date of Birth
Copy
Pyramid
newworthy
Accuracy
Life blood
Year of coperation

Multiple Choice Multiple Answer
Question
The invitation format should also cover :-
Correct Answer
Why , How , What
Your Answer
Why , How , What

Multiple Choice Multiple Answer
Question
The feature story is valuable publicity tool and an idea vehicle for helping people understand :-
Correct Answer
How to choose , Buy , Use product or service
Your Answer
How to choose , Buy , Use product or service

Select The Blank
Question
The copywriter is responsible for writing the copy of the advertisment in terms of ________
Correct Answer
Words
Your Answer
Words

Multiple Choice Single Answer
Question
Advertising contributes to
Correct Answer
Profits
Your Answer
Increase in sales

Multiple Choice Single Answer
Question
Advertsment actually grew up after the
Correct Answer
Second World war.
Your Answer
Second World war.

Multiple Choice Single Answer
Question
A brand is a valuable :-
Correct Answer
Assest
Your Answer
Name

Select The Blank
Question
The ________ revolution led to number of inventions that had an impact on communications.
Correct Answer
Industrial
Your Answer
Industrial

Multiple Choice Single Answer
Question
Advertisments in those days were laid out like our present day
Correct Answer
Classified advertisment
Your Answer
Classified advertisment

Multiple Choice Multiple Answer
Question
Business magzines are categorised into the following :
Correct Answer
Trade Publications , Industrial Magzines , Professional Magzines
Your Answer
Trade Publications , Industrial Magzines , Professional Magzines

Multiple Choice Single Answer
Question
If press conference does not have the purpose it will result in loss of :-
Correct Answer
Credibility
Your Answer
Credibility

True/False
Question
Over all 60 cities were selected for nation wide press conference in J AND J case.
Correct Answer
False
Your Answer
False

True/False
Question
Tests were made on 9 million recalled capsules of J AND J
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-
Correct Answer
Preferences
Your Answer
Preferences

Multiple Choice Multiple Answer
Question
While releasing the press release check for the
Correct Answer
Headline , Double spaced , Avoided passive voice
Your Answer
Headline , Double spaced , Avoided passive voice

True/False
Question
FYI stands for For Your Information
Correct Answer
True
Your Answer
True

True/False
Question
Erik Thovaldson named the island as greenland.
Correct Answer
True
Your Answer
True

Select The Blank
Question
J AND J also campaigns with the ________ .
Correct Answer
Government
Your Answer
Government

Multiple Choice Single Answer
Question
The typed lines should be kept :-
Correct Answer
50 to 60 characters long
Your Answer
50 to 60 characters long

True/False
Question
In Television advertising the sequence followed is Middle, End, Beginning
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
A some what humorous detour on the road of Public Relation history lies in :-
Correct Answer
Exaggerations , Real Estate promotion
Your Answer
Exaggerations , Real Estate promotion

True/False
Question
Unfortunately statistics prove that more often it is the female employees who get harassed by their male counterparts.
Correct Answer
True
Your Answer
True

True/False
Question
The first advertisinment on A AND F pears bought a picture tilted "bubbles" was launched in 1886.
Correct Answer
True
Your Answer
True

Select The Blank
Question
Johnson AND Johnson shampoo for kids is an example of ________.
Correct Answer
Demographic
Your Answer
Demographic

Multiple Choice Single Answer
Question
Advertising is any paid form of non personal presentation and promotion of ideas, goods, services by an
Correct Answer
Identified sponsor
Your Answer
Identified sponsor

Multiple Choice Single Answer
Question
To become a good and well known Public Relation practitioner, one should develop numerous :-
Correct Answer
Skills
Your Answer
Skills

Multiple Choice Multiple Answer
Question
A PR practitioner have access to a lot of information and are constantly in touch with news sources related to :-
Correct Answer
Technology Advancements , Social Changes
Your Answer
Technology Advancements , Social Changes

Select The Blank
Question
Testimony means actual user share their________ in the form of an ad.
Correct Answer
Experience
Your Answer
Experience

Multiple Choice Multiple Answer
Question
These are Traditional Service Brands
Correct Answer
Food World , Cox AND Kings , FedEx
Your Answer
Food World , Cox AND Kings , FedEx

Multiple Choice Single Answer
Question
Erik Thorvaldson discovered an uninhabited of ice and snow in North :-
Correct Answer
Atlantic
Your Answer
Atlantic

Multiple Choice Multiple Answer
Question
Media relations are very important this is largely due to the vast number of :-
Correct Answer
Publications , Television AND Radio Channels , Websites
Your Answer
Publications , Television AND Radio Channels , Websites

Multiple Choice Multiple Answer
Question
People forget mistakes than brow beaten by
Correct Answer
Cunning , Manipulative , Explanations
Your Answer
Cunning , Manipulative , Explanations

True/False
Question
India is the hope of free world.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Marketing objectives are referred in terms of :
Correct Answer
Sales
Your Answer
Sales

Select The Blank
Question
During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.
Correct Answer
75
Your Answer
75

Multiple Choice Multiple Answer
Question
Knowledge of group attitudes and beliefs helps the communicator to tailor message that are :-
Correct Answer
Salient , Answer a felt need , Logical course of action
Your Answer
Salient , Answer a felt need , Logical course of action

Select The Blank
Question
Samples of new safety packaging were ________
Correct Answer
Distributed
Your Answer
Distributed

Multiple Choice Single Answer
Question
The term "Publics" means these are all those :-
Correct Answer
People on whom the success or failuer depends
Your Answer
People on whom the success or failuer depends

Select The Blank
Question
In the DAGMAR model it is based on the premise that there are series of ________ steps through which a brand must climb.
Correct Answer
Mental
Your Answer
Mental

Multiple Choice Multiple Answer
Question
Choosing a city for press conference depends upon the level you are working with :-
Correct Answer
National , Regional , Business
Your Answer
National , Regional , Business

Select The Blank
Question
Apple computers made their campaign in the year ________ which people were dying to see.
Correct Answer
1984
Your Answer
1984

True/False
Question
A fact sheet runs into a single page
Correct Answer
False
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Address to specific consumers
The Beginning of Advertising
Exchange of goods
Exchange of goods
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste



LIST OF ATTEMPTED QUESTIONS AND ANSWERS



Select The Blank
Question
Tapping groups attitudes is called as ________.
Correct Answer
Channeling
Your Answer
Channeling

Multiple Choice Multiple Answer
Question
In DAGMAR model the different stages are:
Correct Answer
Awareness , Comprehension , Conviction
Your Answer
Awareness , Comprehension , Conviction

True/False
Question
Tests were made on 9 million recalled capsules of J AND J
Correct Answer
False
Your Answer
False

Select The Blank
Question
Story-board corresponds to the layout which is illustrated ________
Correct Answer
Frame by Frame
Your Answer
Frame by Frame


Tags ADVERTISING AND PUBLIC RELATIONS 3