ADVERTISING AND PUBLIC RELATIONS

ADVERTISING AND PUBLIC RELATIONS SCDL Assignments ADVERTISING AND PUBLIC RELATIONS
Multiple Choice Single Answer
Question
By which sign the end of your release is marked ande which is repeated several times?
Correct Answer
####
Your Answer
****

Multiple Choice Multiple Answer
Question
Newspaper advertising has the following advantages :
Correct Answer
Market Penetration , Selectivity , Audience Involvement
Your Answer
Market Penetration , Selectivity , Audience Involvement

Select The Blank
Question
In the DAGMAR model it is based on the premise that there are series of ________ steps through which a brand must climb.
Correct Answer
Mental
Your Answer
Six

Multiple Choice Single Answer ADVERTISING AND PUBLIC RELATIONS | SCDL Assignments ADVERTISING AND PUBLIC RELATIONS , Advetising scdl assignments
Question
A crisis by its very nature comes :-
Correct Answer
Unannounced
Your Answer
Unannounced

True/False
Question
The HRD departement reports to the agency Management.
Correct Answer
False
Your Answer
False

True/False
Question
GEC is an Organizational Brand
Correct Answer
True
Your Answer
False

Multiple Choice Multiple Answer
Question
The feature story is valuable publicity tool and an idea vehicle for helping people understand :-
Correct Answer
How to choose , Buy , Use product or service
Your Answer
How to choose , Use product or service , The material

Multiple Choice Multiple Answer
Question
Advertising primarily reaches out to customer through :-
Correct Answer
Print , Radio AND TV , Internet
Your Answer
Print , Radio AND TV , Internet

Select The Blank ADVERTISING AND PUBLIC RELATIONS | SCDL Assignments ADVERTISING AND PUBLIC RELATIONS ,
Question
Apple computers made their campaign in the year ________ which people were dying to see.
Correct Answer
1984
Your Answer
1984

Multiple Choice Single Answer
Question
The PR practitioner has to understand and be skilled in the usage and application of all :-
Correct Answer
Communication Media
Your Answer
Communication Media

Select The Blank
Question
Sometimes female employees have to travel ________
Correct Answer
Outstation
Your Answer
Outstation

True/False ADVERTISING AND PUBLIC RELATIONS | SCDL Assignments ADVERTISING AND PUBLIC RELATIONS , Advetising scdl assignments
Question
A journalist is a observer.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
People get involved with issues or pay attention to message that appeal to their psychic or :-
Correct Answer
Economic needs
Your Answer
Economic needs

Multiple Choice Single Answer
Question
Advertsment actually grew up after the
Correct Answer
Second World war.
Your Answer
Second World war.

True/False
Question
The art director and the copy writer work together as a team.
Correct Answer
True
Your Answer
True

Match The Following ADVERTISING AND PUBLIC RELATIONS | SCDL Assignments ADVERTISING AND PUBLIC RELATIONS , Advetising scdl assignments
Question
Correct Answer
Your Answer
Relationship
Symmetrical Model
Geometic Model
Publicity
Press Agentry Model
Press Agentry Model
Information
Public Information Model
Public Information Model
Advocacy
Asymmetrical Model
Asymmetrical Model

Multiple Choice Multiple Answer
Question
These are Traditional Service Brands
Correct Answer
Food World , Cox AND Kings , FedEx
Your Answer
Cox AND Kings , FedEx , Food World

True/False
Question
Corporate success depends on a workforce.
Correct Answer
False
Your Answer
True

Multiple Choice Multiple Answer
Question
The liability coverage takes care of :-
Correct Answer
Loss of property , Medical Condition , Internal Harrasment in the organization
Your Answer
Loss of property , Medical Condition , Internal Harrasment in the organization

Multiple Choice Single Answer
Question
People are prone to forgive :-
Correct Answer
Mistakes
Your Answer
Mistakes

Match The Following
Question
Correct Answer
Your Answer
Advertising in eighties saw
Address to specific consumers
Exchange of goods
The Beginning of Advertising
Exchange of goods
USA
Invention of the printing press
Johann Gutenberg
Johann Gutenberg
Advertsing of 1660
For toothpaste
For toothpaste

Multiple Choice Single Answer
Question
If any of your media contacts express a strong wish not to be reminded make a note of that and honour their :-
Correct Answer
Preferences
Your Answer
Preferences

Multiple Choice Multiple Answer
Question
When a mistake is been committed :-
Correct Answer
Do not lie , Do not try to cover up things , Do not pretend to be right
Your Answer
Do not lie , Do not try to cover up things , Do not pretend to be right

True/False
Question
FYI stands for For Your Information
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
One can interact with PRO at the :-
Correct Answer
Railway Station , Government Offices , Press
Your Answer
Railway Station , Government Offices , Press

True/False
Question
After three and half years another death occurred the vicitm was 60 years old woman from New York
Correct Answer
False
Your Answer
False

True/False
Question
Very often the presence of a well known celebrity can liven up a routine company function
Correct Answer
True
Your Answer
True

Select The Blank
Question
During the test revealed in J AND J case, it was found that ________ capsules contained Cyanide.
Correct Answer
75
Your Answer
45

Multiple Choice Single Answer
Question
The rule in a crisis is that you cannot be handicapped by a lack of :-
Correct Answer
Infrastructure
Your Answer
Professional people

Multiple Choice Single Answer
Question
Press releases are called :-
Correct Answer
Publicity Program
Your Answer
Publicity Program

Multiple Choice Multiple Answer
Question
What should the feature story highlight?
Correct Answer
Unkown facet , Product , Cause
Your Answer
Unkown facet , Product , Cause

Multiple Choice Multiple Answer
Question
The filler items should be in paragraph form with :-
Correct Answer
Typed , Typed on single page , Double Spaced margin
Your Answer
Double Spaced margin , Typed , Typed on single page

Select The Blank
Question
In green land ice melts for only a few________.
Correct Answer
Months
Your Answer
Days

Select The Blank
Question
"People working with you" this means offering them Salary, Promotions ________, and Training opportunities to motivate them.
Correct Answer
Perks
Your Answer
Perks

True/False
Question
The most important information is down the air.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
The invitation format should also cover :-
Correct Answer
Why , How , What
Your Answer
Why , What , Whose

Multiple Choice Multiple Answer
Question
SWOT stands for
Correct Answer
Strengths AND Weakness , Opportunities , Threats
Your Answer
Strengths AND Weakness , Opportunities , Threats

Select The Blank
Question
It is very difficult to attribute a rise of sales due to ________
Correct Answer
Advertising
Your Answer
Advertising

Multiple Choice Single Answer
Question
Crisis means an unexpected development that often frightens the :-
Correct Answer
Public
Your Answer
Customer

Select The Blank
Question
The advantage of outdoor advertising is that, message is available for ________ hours.
Correct Answer
24
Your Answer
24

Multiple Choice Single Answer
Question
The modern day advertising has its roots in
Correct Answer
USA
Your Answer
USA

Multiple Choice Multiple Answer
Question
The functions of an advertising agency are
Correct Answer
Account Management , Planning, Creativity,Production , Media and Agency Management
Your Answer
Account Management , Planning, Creativity,Production , Media and Agency Management

Select The Blank
Question
In Retentive stage the product reaches its________ stage.
Correct Answer
Maturity
Your Answer
Decline

Select The Blank
Question
If you do the right think you have to make sure that people ________ about it.
Correct Answer
Hear
Your Answer
Hear

Multiple Choice Single Answer
Question
All the releases should start with a :-
Correct Answer
Heading
Your Answer
Heading

True/False
Question
The advertising plan basically focuses on Target, Message AND Media
Correct Answer
True
Your Answer
True

Select The Blank
Question
Fillers are material used to fill in the empty at the ________ minute.
Correct Answer
Last
Your Answer
Last

LIST OF ATTEMPTED QUESTIONS AND ANSWERS ADVERTISING AND PUBLIC RELATIONS SCDL Assignments ADVERTISING AND PUBLIC RELATIONS , Advetising scdl assignmentsADVERTISING AND PUBLIC RELATIONS SCDL Assignments ADVERTISING AND PUBLIC RELATIONS , Advetising scdl assignments



Select The Blank
Question
Cities where the local press usually gives a favourable ________ for press conference.
Correct Answer
Coverage
Your Answer
Coverage


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